How do you tell a brand story that strikes an emotional chord with your customers?
Say you remove your logo from a piece of content; would your customers still know your brand created the content? Would they feel anything and be proud of their associations with your brand?
Telling an emotional brand story is the key to building a loyal fan base for your products. The kind of fan base that starts camping outside your stores five days before you release a new product.
A brand story is more than a narrative. You simply can’t tell people who you are or what good your product is to their existence. You need to tell stories that people find relatable and memorable; stories that connect with them on an emotional level and accentuate your common interests and shared aspirations.
[READ MORE ABOUT IT…]
Brands can emotionally connect
You just wrote a great piece, or had one written by your awesome writer. Something like Shakespeare would have written if he were a blogger. You had it edited and it’s 100% error free. You push publish. Now you sit back to revel in the amazing comments. Nothing. How could that be? Maybe you just aren’t plugging it correctly.
This is the age of information. In 2012, there were an estimated 51 million websites on the Web, and about 140,000 new site launches each day. This saturation of destinations and data has made it increasingly difficult to ensure that relevant traffic – and lots of it – are making it to your website.
Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.
Computer graphics are pictures and movies created using computers – usually referring to image data created by a computer specifically with help from specialized graphical hardware and softwares. It is a vast and recent area in computer science.The phrase was coined by computer graphics researcher William Fetter of Boeing in 1960. Another name for the field is computer-generated imagery, or simply CGI.
