Over 40% of online searches start with a shopper doing a brief Google search. Simply, this should tell you that you need to do all you can to improve the performance of your ecommerce store. The SEO landscape comes with a bunch of goodies for ecommerce store owners. However, it’s a tricky minified. A few terminologies here and some optimization jargon can leave you feeling lost. What’s more, the algorithms are always changing. You need to work with actionable tips that will help you and your store to rank high with the best rank tracker.
Some SEO tactics are easy for a business owner to implement without having to hire a SEO expert. With the right steps, you can leverage basic SEO elements without the need to splash a huge budget or needing top range tech knowledge. As an ecommerce store owner, you can’t possibly manage to implement these strategies in one go. You can launch your endeavour using your favourite product page to boast huge traffic. The more you optimise your store, the easier it will be for Google to suggest your store to your prospects.
Link Building for the Biggest SEO Impact
Link building always targets more quality links from high authority sources or sites. Google places lots of emphasis on link building. To make SEO work for your store, invest in building quality links for your ecommerce site. Simply, the secret lies in choosing quality over quantity. If you think volumes of spammy links will get you noticed, you will be shocked when they end up earning you penalties from search engines. Your SEO will be stronger if your few links are coming from the top of the line sites with great ranking as well.
How to Get More Backlinks for Your Online Store?
You can exploit a number of proven methods to build backlinks for your site. There are elaborate methods, while others are simple. The more work that goes into the process, the higher the chances that the links you get will be of superior quality. This can take time, but you will end up benefiting from the huge traffic, more sales, better SEO rank, brand recognition and reputation for your ecommerce site.
It’s advisable to solicit backlinks by posting on sites whose link building process is unsophisticated. You can post relevant questions on forums and comment on industry specific blogs. You can’t miss a forum or a high pitch blog on the web. Remember, you need to be cautious just in case the forum or platform you thought was credible uses black hat techniques.
Avoid Duplicate Content
If you want to rank well, consider SEO tools that will help you avoid duplication. Your site should offer unique content without repeating it. Such tools will highlight duplicate content and you can delete it before your site gets the rap. The best idea is to assess repeated content and try to reword it to provide value.
Long Form Content Leads To Higher Rankings
Changing algorithms and search dynamics point to the preference of long form content. As such, your store needs to have a blog. This way, Google will notice your long articles and allow you to rank high if the said content is value packed. If your store is using industry relevant keywords, you can attract the right cluster of buyer personas. Since you have quality and problem solving content, shoppers will find reasons to buy from you.
Lack of SSL Certification
If your site is SSL secured, you have the best chance to rank over any ecommerce store that hasn’t verified SSL encryption for their transactions. Search engines know too well that a site that secures customer data is the perfect store to do business with.
The Small Bits Count
SEO isn’t a magical progression that guarantees ultimate success for your venture. It’s an amalgamation of small details and actions. They end up as your search engine presence. However small your first attempt is, it’s always a huge move towards cracking the complex SEO puzzle. You need patience and a relentless attitude that keeps trying every tip and trick. Don’t forget that your ecommerce site speed is a crucial factor. Every time your customers have to wait for long minutes for the site to load, you end up losing business. In fact, a site that takes more than five seconds to load can ruin your store’s capacity to convert.
An article by Robert Hoffman for SPN