The Internet is revolutionary because it gives everyone who has access to it an equal voice.
 
As beautiful as that is, that also means that people can write whatever they want and fake news can spread like wildfire. This is exactly how some of the Web’s biggest myths have been born. Other myths, however, are not necessarily born out of falsehoods but created from truths that became antiquated. And this is what many small business owners battle within the realm of SEO.
 
SEO changes so rapidly that it can be hard for anyone other than full-time marketers to remain current on the leading practices. If business owners aren’t diligent in their SEO research, there’s a great chance they will apply outmoded ideas and tactics to their efforts; this can be destructive for a site’s rankings, and for a business as a whole. To help dispel some of these SEO superstitions, I am shedding light on four of the most prevalent myths haunting the SEO industry.
 
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“Don’t be afraid to get creative and experiment with your marketing.” — Mike Volpe, CMO of Cybereason
 
Certain companies make social media marketing look easy.
 
Looking at brands like Taco Bell, that have a knack for crushing the social game, some marketers might be dismissive of the intense creativity and skill that goes behind such a movement.
 
Attaining social sovereignty is a heck of a lot harder than it looks.
 
It takes more than sending out frequent tweets and broadcasting Live from Facebook here and there. To truly grab an audience and get them to love your campaign as much as you think they will, it requires a strong presence, sharp wit, and personality to spare.
 
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When you think about increasing the profitability of your website, driving more traffic is usually the first thing that comes to mind.
 
However, this isn’t the only solution.
 
Instead of spending countless hours attracting new visitors, you can achieve better results by improving the conversion rate of your existing visitors. This can be achieved by making some significant tweaks to your landing page.
 
When you consider that conversion rates typically range from one to three percent, there’s usually a lot of room for improvement.
 
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The 17 factors that determine how your website ranks in search engine results pages:
 
Arranged in order of importance, here are the 17 factors that determine organic ranking, according to SEMrush:
 
1. Direct website visits
 
This one is puzzling. I remember discussing it in one of my previous articles on SiteProNews.
 
Basically, the more direct visits you get, the more organic traffic you’ll attract. What happens if you have a new website and no one knows of you so no one will ever visit you directly? Well, you can use one of the factors below.
 
But I digress.
 
Direct website visits and great content go hand-in-hand. I don’t know about you, but I go to the websites I like for their content directly. No Google search, no social media. There are a few websites that I visit at least once per week.
 
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